Raise.
Our Approach
Investors are overwhelmed by the volume of deals and noise in the market.
Momentum with investors is often lost in the middle of a fundraise, as they get pulled into incoming deal flow or internal priorities.
Closing a round is not the finish line - it's the beginning of a new chapter with higher stakes.
We help you craft a clear, compelling signal that sets you apart - presenting your business in a format investors recognise, with the structure and language they expect.
You need someone who can keep the momentum going. We manage the fundraising process end-to-end: coordinating responses, addressing investor's additional requests quickly, chasing next steps, and keeping the process moving.
We help you build solid foundations for the next stage of growth: clear reporting, KPI tracking, and the processes that support scaling - whether towards a larger round or a successful exit.
Team
An investor turned advisor
Working in Growth Equity gave me a distinctive perspective on how VC and Growth funds operate, and how to bridge the gap between an entrepreneur’s vision and an investor’s expectations. I focus on helping founders present their business in a way that resonates with investors, requires minimal work on their side, and accelerates their path to decision-making, so the fundraise moves forward, quickly and on the right terms.
Anissa Zeghdoudi
​I’ve worked as an investor across the capital structure, from debt to equity, and across a range of business models – from high-growth software companies and roll-up platforms to mid- and large-cap businesses. I use this background to advise on the best funding path to maximise ownership value within your timeline.
​French by background and based in London, I’ve built a strong network of international investors looking to deploy capital across continental Europe. I’ve executed cross-border deals with ticket sizes ranging from €1M to €100M+, backing companies valued between €5M and €1B+.
I also work closely with a trusted network of former investors and operators — specialists who’ve worked at top-tier funds, consultancy firms and high-growth scale-ups. Together, we bring institutional-grade and complete support, without the limitations of a traditional advisory firm.
Expertise: B2B SaaS, Cybersecurity, Fintech, Marketplaces, Hospitality, Roll-ups, Healthcare.